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Asian Tour's Role

The Asian Tour's principal role is the sanctioning, management, marketing, technical administration, development and promotion of professional golf tournaments in the region that form the series of events known as the Asian Tour.

The Asian Tour's core activity is to generate playing opportunities and increase prize money for its members through the sanctioning and, in some cases, ownership of Asian Tour events.

Asian Tour's Objectives

Build a sound commercial platform to encourage commercial partners to build long-term relationships with the Asian Tour
Re-invest surplus funds back into the Asian Tour to help build a stronger and more successful Tour that benefits it's members and partners
Increase the number of tournaments and prize money for members
Develop and promote the sport of golf throughout Asia
Establish mutually beneficial working relationships with its fellow members of the International Federation of PGA Tours and all other golf associations; at all times acting in the best interests of the development of the game.

Asian Tour's Activities

Manage and control of the Asian Tour's schedule of tournaments
Develop new tournaments for the enhancement and growth of Asian Tour
Develop and manage a fully integrated Asian Tour commercial programme
Secure sound partner agreements with tournament promoters
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